In today’s scenario who doesn't have a website for their business? Every business in operation from small to big wants to increase its ranking and visibility on the google web page.
Google is the biggest Game Changer when it comes to Increasing your Websites search visibility. Google web page search can help have a positive impact on your brand awareness and recognition.
“ High-quality content and link building are the two most important signals used by Google to rank your website for search.”
Trying to stand out in the google web page search and Increasing your search visibility could be a huge task, even Experienced SEO professionals sometimes land themselves into visibility issues that are way too complex.
Increasing Visibility In Google Search Has Various Benefits
Increased Traffic, Engagement, and Conversions
Boost Company Credibility and Customer Loyalty
Better Monetization opportunities
How To Get A Website
Getting a website or creating one could be the initial step towards creating your business's digital presence.
Come Up with a domain name, your domain will reflect your product/business.
Register your domain name. You will have to pay a fee or you can use a free email service like Hotmail or Gmail.
Find a Web hosting company for your domain, Earlier creating a website was a task at hand because of extensive coding and design knowledge. But thanks to Content Content Management Systems (CMS) like WordPress, Wix, Squarespace, etc. are game-changers and have made creating a website accessible to everyone.
How Can You Increase Visibility On Google Web Pages/ How To Make Your Website Show Up On Google?
Have accurate meta tags, meta descriptions, and URLs.
First, submit the URL to google and use relevant Titles, meta tags, and descriptions for your blogs, articles, or news on the website. The snippets of text that display in Google search results to provide users with a glimpse of the content are known as meta tags. These key steps could help increase visibility to a great extent.
Identify the right Keywords.
Using the right keywords can help increase visibility, further conducting in-depth research to find the right keywords, high-volume, and using the right keyword density on your page could lead to significant results. The more focused and targeted the topic, the more chance each page has of being on Google's web page and being discovered.
Backlinks are also an important factor in determining your site’s search visibility and ranking.
Did you know? 55.24% of pages don’t have a single backlink.
A single link from a well-known authoritative site will boost your SEO and Google rankings significantly more than hundreds of connections from smaller, unknown websites.
Update your site frequently.
Google is constantly updating and crawling on a regular basis, from updating the profiles that are already there to adding new pages to its index.
“Google’s search algorithm uses more than 200 factors to rank websites.”
So in order to keep up with Google’s changing trends, you need to update your site frequently by posting blogs regularly or relevant articles/ news on current issues or trends within the industry the business focuses on. This can improve your search engine ranking in the long term and offer your clients a pretty good reason to return to your site.
Increase your site speed and make it mobile-friendly.
To increase search visibility on google web pages, and make your website mobile-friendly and easy to access, a user loses interest if your website takes more than 3 seconds to load and shifts to another page. To begin, use Google's mobile-friendly testing tool. Fill in the search box with your URL and learn whether or not your website is mobile-friendly.
One thing is for sure: Your website will not rank well in search results if it takes too long to load.
Create a Google My Business account and optimize it.
In order to increase the visibility on Google's web page create a profile on Google my business. Google My Business (GMB) is a free Google product that assists business owners in managing their online presence across the search engine and expanding their pool of services. Optimize your page by adding services, industry categories, locations where your company provides services, and responding to customer feedback. It will assist you in attracting high-quality traffic to your website, increasing brand awareness, and generating leads and sales for your company.
Increasing your search visibility on Google pages and getting noticed by Google could take up to months, it is a tricky yet achievable task, if you do your research properly starting from registering yourself, to having a solid SEO Plan.
To take advantage of Google and rank yourself up and increase your visibility, hiring an agency that provides SEO services would be a great option to explore, and who else to approach than one of the leading service providers in the field MarkeStac?
Offers you a thorough SEO plan, highlighting all the areas on your website that should be optimized ranging from the homepage to the Blog page in order to get your website listed and noticed on Google.