Most marketers these days are making a switch and choosing inbound marketing over other forms. If they plan to go with inbound marketing, developing CRM will become a necessity. Then comes the time to make a decision on whether to go for an in-house team or hire a digital marketing agency. If HubSpot is chosen, the decision is in the favour of outsourcing to an agency. In that case, taking service from a HubSpot partner is the best option.
What is a HubSpot partner agency?
HubSpot has a solutions partner program for service providers and agencies who are looking to provide services and expand their offerings while building their expertise in HubSpot. It allows digital marketers to provide HubSpot services to clients worldwide.
The HubSpot partners go through meticulous training to make sure that they provide effective HubSpot services to their respective clients. After training, they are provided with certification that proves their reliability as well as their competency. MarkeStac is one of the few HubSpot partners in India.
Benefits associated with getting HubSpot service provider onboard:
HubSpot partners like MarkeStac understand the importance of doing things in a timely manner. With getting services from HubSpot service providers, one can be assured that there is not going to be any hassle. After telling them what you want and making them understand what your business is, they’ll work silently to achieve results.
- Cost Saving
In making an in-house marketing team a lot of money will be spent on training them and making them versed with inbound marketing and HubSpot. Working with an agency eliminates the need to pay for training and spending on keeping the marketing team from looking for other opportunities.
- Amplified ROI
One of the biggest advantages of getting services from HubSpot partners is you do not have to pay for hidden productivity costs such as demotivated employees and sick leaves. The agency worries about that.
- Easy Access To Resources
HubSpot partners have access to more tools and technologies of the platform than the clients do. They also undergo routine training on new marketing techniques to make them more useful.
HubSpot partner agencies also have skills from other tools, which helps them to deliver better strategies than an in-house team. HubSpot partners generally have a number of HubSpot certificates which is further testament to their knowledge of the platform and services that are provided.
- Service Enrichment
A HubSpot agency can use the customer service hub to improve the tracking and interaction with the customers. In fact, if you take service from them you can get efficient customer service. As the Customer Service Hub allows the partner agency to respond more quickly to your enquiries and provide helpful insights.
- Sales Benefits
A HubSpot partner agency has the access to sophisticated CRM programs that free their sales team from dealing with confusing spreadsheets and other mind-boggling paperwork.
The agency’s staff can then spend more time concentrating on the needs instead of struggling to stay organised.
Some Stats To Support What We Say
- Just over 75% of marketers are reporting on how their campaigns are directly influencing revenue.
- 52% of marketers are currently using attribution reporting of HubSpot.
- 91% of marketers are "somewhat confident"’ or "very confident" that they’re investing in programs that influence revenue. Partner agencies are one of them.
- Over 60% of marketers said their CAC has increased in the past three years.
- In 2021, 35% of marketers were leveraging AR or VR in their strategies. Of those marketers, 42% plan to increase their investment in fetching HubSpot services in 2022.
- 58% of marketers who currently leverage experiential marketing call it an effective strategy.
(Source: HubSpot marketing report 2021)
The most common issue faced by businesses is budget constraints. Marketing leaders might assume that it is better to train in-house teams rather than invest money in something new.
But it is important to know that training teams is not an easy thing and there are multiple problems with doing Inbound marketing with in-house teams.
Cons of training in-house teams
In-house teams are not much versed in the tactics of HubSpot and require a lot of training to get acquainted with it. It is quite time-consuming and there is not much guarantee that they will be able to catch on to it.
- Risk of Resource Wastage
There is this one major risk involved and that is in case the team can’t put up with the training and doesn’t put up with skills then the whole resources will go down the drain.
- Overhead Costs
Along the way, your in-house team leader might be on leave or go for a workshop. Sometimes, marketers end up getting discouraged by poor results and may end up being less productive for days or even weeks. This directly affects the overall ROI.
- Lack of perspective
No matter how much you train them, they will lack some of the aspects that HubSpot marketing experts will be good at. Experts have a history of dealing in that field extensively and they know how to shortcut common issues.
How Much Does It Cost To Get HubSpot?
HubSpot offers a range of tools and it has plans ranging from start to enterprise. One can directly buy HubSpot plans and tools and use them accordingly or take the help of a partner agency for proper execution.
What can a HubSpot partner agency do for you?
Currently, there are around 2000+ partner agencies offering HubSpot services in an efficient manner. Since there are so many of them there must be a reason behind their immaculate success. If you are someone new to HubSpot you might not know exactly what a HubSpot partner agency can do for you. Let us talk about the things that agencies do -
- Inbound Marketing Services
The biggest benefit associated with HubSpot is its impressive tools. From email tracking to blog publishing, advanced analytics tools used for reporting and tracking and more, HubSpot CRM offers everything.
Getting services from HubSpot partner agencies provides you with the benefit of getting services and assistance from experts on how to use these tools.
- HubSpot CRM Software Assistance
This might seem too obvious but is important to mention this one. A partner agency will help you in ways your in-house team can’t. It will help you get onboard, train you on how to use HubSpot and its tools, and assist you as to how to optimize HubSpot use, they will draft new strategies and plans that will help marketing teams work better across the entire platform.
Apart from all this, HubSpot CRM can be quite complicated and it takes time to master it. This is when taking services from HubSpot agencies can be of big help.
- HubSpot Customer Support
HubSpot partner agencies have easy access to customer service. This is helpful in a way that you’ll have a direct line to HubSpot support.
- Sales Alignment Support
When you take services from a HubSpot agency partner, with access to tools and marketing advice, you’ll also get sales support. This is something which other marketing agencies don’t offer.
This is beneficial for both marketing teams and also sales teams. HubSpot sales tools like lead and deals tracking, automatic notifications when a lead opens an email or lands on your website and targeted email workflows.
What services do HubSpot service providers offer?
These are the professional HubSpot services that are offered by a partner agency:
The onboarding process involves multiple training sessions where HubSpot experts train you on how to use the features. A positive onboarding experience is requisite to make customers feel confident about their choice. At MarkeStac, a White Label HubSpot Agency, experts are dedicated to providing a very efficient HubSpot onboarding experience.
Technical Consulting Services
The experts provide guidance in technical aspects. They assist in solving your API, design, and portal needs. Along with that experts make sure that HubSpot is properly integrated with your business solutions.
HubSpot implementation requires strategic expertise. The process starts with understanding the sales process and ends with a monitoring system and analyzing data.
Experts work one-on-one with the client to understand the company's goals. Everything from marketing to sales is properly analyzed and a custom plan is drafted accordingly.
HubSpot migration teams will create a custom migration strategy for you based on your data structure. Each partner agency works differently in a marketing hub with its own way of working but at MarkeStac, we start by planning and strategizing and end the process with proper deployment and monitoring.
Should You Also Take HubSpot Professional Services From Partner Agency For Your Business?
The decision to take the HubSpot Partner agency is worth taking. It is a great option for those companies that don't have a marketing team, and who are looking to streamline overall business operations, from marketing through to sales.
Getting services from them is only going to help in getting a high ROI.
Training in-house teams can be quite a tough task and moreover, they don't guarantee results. Whereas taking HubSpot marketing services can turn out to be very advantageous.
Every company wants to fetch benefits like high ROI, better coordination, proper implementation as well as expert guidance. This is everything that is offered by HubSpot Professional Services providers.
If your goal is to manage sales as well as marketing while maintaining and bettering customer relationships, investing in HubSpot service should be your top priority.
Apart from this, usually, HubSpot partner agencies offer services like HubSpot onboarding, HubSpot implementation, inbound marketing etc. at affordable rates.
Moreover, it's not just about spending money, it is more about spending it on the right things at the right time. That time is now and since competition is amplifying on a daily basis, it has become important to take decisions that guarantee more returns and greater success.
If you are interested in taking these services for your business but have doubts, don't hesitate to reach out. As a HubSpot partner, experts at MarkeStac, a White Label HubSpot Agency, have plenty of information and we would be happy to share more with you.